The Clinic’s 2020 Media Coverage – In A Nutshell!
2020: MEDIA COVERAGE
During 2020, the Stellenbosch University Law Clinic enjoyed widespread media coverage. Based on the combined reach of the aforementioned coverage, the total AVE of the Law Clinic’s media exposure was over R4 million*.
| Row Labels | Count of Headline | Sum of AVE | Sum of Reach |
| Broadcast | 3 | 715 811 | 5 166 834 |
| Online | 30 | 1 461 178 | 3 880 989 |
| 37 | 2 079 021 | 1 313 760 | |
| Grand Total | 70 | 4 256 009 | 10 361 583 |
*AVE (advertising value equivalency) calculates what it would have cost if an organisation paid for the media exposure it received. Source: PEAR Africa.