Western Cape High Court Certifies SU Law Clinic Class Action

On 21 July 2021, the Western Cape High Court certified the SU Law Clinic’s class action application in which the Clinic and 8 of their clients seek permission to institute a class action on behalf of thousands of defrauded consumers. It is only the tenth South African class action that has been successfully certified, and it is the first consumer law class action in which the court was required to deliver a certification judgment. It is also the first successful class action certification brought by a South African University Law Clinic.

The SU Law Clinic filed the certification application with the Western Cape High Court on 13 September 2019. The Clinic had been alerted to complaints from consumers concerning websites related to a company called Lifestyle Legal. These websites apply dark pattern marketing methods to misleadingly appear to offer loans and / or free loan finding services. Consumers who frequent these websites are induced to conclude ‘agreements’ for unwanted services and are shocked when they realise amounts are being deducted from their bank accounts. Consumers who are able to reverse these debits, begin to receive a barrage of threats and harassment from the relevant company, who also threaten to blacklist or take legal action against consumers in the event that consumers do not make payment in terms of the ‘agreements’.

The Clinic alleges that the purported agreements concluded between the relevant consumers (the members of the class) and the relevant websites (19 respondents in total), are unconscionable, unjust, unreasonable and unfair in terms of sections 40, 41 and 48 of the Consumer Protection Act 68 of 2008 (‘CPA’), or alternatively unlawful under the common law. The Clinic further alleges that the respondents’ conduct in connection with their demands for and/or collection of payment, is unconscionable in terms of section 40 of the CPA, or alternatively unlawful under the common law.

Certification of a class action will enable the SU Law Clinic to request restoration of moneys illegally debited and compensation for resulting losses on behalf of thousands of consumers who were affected by the respondents’ conduct. It will also assist to facilitate access to justice for the thousands of vulnerable consumers who appear to have been exploited by the respondents’ reprehensible conduct.